Here are 5 facts every person in marketing should know!
Fact #1: 82% OF CONSUMER INTERNET TRAFFIC WILL BE VIDEO BY 2021
In a whitepaper published by Cisco, video is predicted to greatly outperform all other online mediums in the coming years. Brands are preparing for the shift, with U.S. online video ad spend projected to hit $17 billion by 2020.
Fact #2: INFLUENCER MARKETING IS GROWING RAPIDLY
“influencer marketing” has multiplied over 198x since 2013. A recent study by Mediakix found that this surge in interest has resulted in a $1 billion influencer marketing industry on Instagram, which continues to grow.
Fact #3: MILLENNIALS ARE PROJECTED TO ACCOUNT FOR NEARLY 1/3RD OF ALL U.S. RETAIL SALES BY 2020.
According to mediakix There are 92 million Millennials in the U.S. today whose spending reaches a staggering $600 billion each year. This group of 21-36-year-olds has officially surpassed the baby boomers in population and is the country’s largest living generation.
Fact #4: 75% OF TOTAL MARKETING BUDGET WILL GO TO DIGITAL MARKETING
Salesforce research found that marketing executives will spend three-fourths of their total marketing budget on digital over traditional channels in 2021.
Fact #5: GOOGLE AND FACEBOOK EARN MORE THAN THE WORLD’S TRADITIONAL MEDIA OUTLETS
The ad duopoly (Facebook and Google) tops over $117B in ad revenue, more than every newspaper, magazine, and radio network in the world combined, Inc. reported. Stating this, you will need to allocate a higher amount of money on digital platforms rather than the traditional media outlets.
***Information was obtained from MEDIAKIX it is not property of Rojas Digital***